Inter Parfums acquires Ferragamo license

14970997077364.jpg Inter Parfums have today announced that its agreement with Salvatore Ferragamo, under which Inter Parfums, Inc. has been named exclusive worldwide licensee for the production and distribution of Ferragamo brand perfumes. The 10-year license, plus the 5-year optional term, is subject to certain conditions. As per the transaction agreement signed in July of this year, Inter Parfums is operating the Ferragamo fragrance business through a wholly-owned Italian company, based in Florence, with management and coordination of activities related to the license agreement, along with production, conducted in Italy.

Commenting, Jean Madar, Chairman & Chief Executive Officer of Inter Parfums, Inc. stated, “Firstly, we are delighted to welcome the many Salvatore Ferragamo employees who are joining our organization bringing with them decades of brand experience and know-how. From the start, we made a commitment to the Salvatore Ferragamo Group to devote the attention and resources necessary to grow the Ferragamo fragrance business within a selective luxury distribution framework that we have established within our global distribution network. Deriving from our work studying the brand’s potential, we are confident that the expertise we bring to product development, packaging, advertising and marketing will elevate the Ferragamo fragrance profile along with its sales, especially in the brand’s largest markets, notably China and North America.”

Mr. Madar concluded, “Ferragamo will rank among the five largest brands in our portfolio. With its inclusion, along with the growth of our existing business, we are getting closer to our near-term net sales goal of $1 billion. Moreover, with our newly established foothold in Italy, encompassing all phases of product development, production, as well as sales and marketing, we have reinforced our long-term commitment to Italy.”
About the author
Grant
Grant is the founder and owner of Basenotes and lives by the sea.

More articles by Grant Osborne

Comments

Kind of worried about this. Look at what inter perfumes did to Boucheron with Quatre😞
 
Was that a good choice from Ferragamo?
Unfortunately, it's always about more profit.
And if so, then a perfume marketer - with two companies on two continents - pay more for a prestige perfume label licence ....

It's pretty interesting to know that Interparfums has two companies.
This also with different spellings - on two continents.
And both companies have their perfume portfolios Perfume labels that are marketed differently.
See the inserted screenshots with the respective brands of the companies.

There's Inter Parfums, Inc. - New York
https://www.interparfumsinc.com/
and
Interparfums S.A. - Paris https://www.interparfums.fr

It is not surprising then that some perfumes are not marketed in Europe. Actually a huge portfolio with many well-known brands. But to date not achieve a real mega success with a really special perfume account at companies (my personal opinion!)
 

Attachments

  • Interparfums FR - Brands.JPG
    Interparfums FR - Brands.JPG
    397.9 KB · Views: 28
  • Inter Parfums USA - Brands - combi.jpg
    Inter Parfums USA - Brands - combi.jpg
    715.3 KB · Views: 26
Three now - they've created a new subsidary, Inter Parfums Italia - to oversee the recent license acquisition of Ungaro. I wonder if they'll shove Ferragamo under that too?
Well Grant, at the moment there is no independent Italian Inter Parfums website like the one in France.
If you enter interparfums.it in the browser, you will be redirected to interparfums.fr
But it will take a while before there is such a website.
So there will be only two websites for the time being, even if there is a third company in the true sense of the word

And yes, I could imagine that Ferragamo will be on this side just like Ungaro - and other brands
hold by Inter Parfums.
 

Article information

Author
Grant Osborne
Comments
7
Last update

More from Grant Osborne

Top