If you're a player of video games, you've probably played as a blue hedgehog, a posh British tomb raider, or if you're really old - a white rectangle. But you've probably never played a fragrance in a video game. Well thanks to Paco Rabanne and software house, Maximum Games, you can now live out your video game fragrance dream.
Maximum Games developed the in-game companion to enhance the playing experience. The Phantom robot becomes an additional tool in every player’s toolbox, acting as an extension of them with the ability to port around the map, stun spiders and assist in battle. The character is playful and fun, breaking the fourth wall at certain points with emotion animations whilst showcasing the Phantom bottle beautifully by capturing light and reflections and moving in a dynamic, responsive, and realistic way. Players can explore the game’s vast maps, battling cosmic spiders with their futuristic partner on hand to help them take on enemies with a powerful spray attack.
Paco Rabanne worked with Bidstack, who specialise in in-game advertising. Of the campaign, Adam Fisher, Head of US Sales at Bidstack said “It was a pleasure to work again with Paco Rabanne and Publicis for this exciting collaboration with our partner Maximum Games in their newest title, Curved Space.
“Phantom is the perfect partner for this campaign,” said Shane Bierwith, EVP of Global Marketing at Maximum Games added. “The fragrance and robot perfectly compliment the out-of-this-world action in Curved Space. New and existing fans can expect a lot of fresh twists and turns within the free DLC.”
Phantom was launched earlier this year, and contains notes of lemon, lavender, patchouli, vetiver, wood and vanilla.
Curved Space is available for PC, Xbox and Playstation, and the Phantom character is available as a free download from the game's start menu.
Maximum Games developed the in-game companion to enhance the playing experience. The Phantom robot becomes an additional tool in every player’s toolbox, acting as an extension of them with the ability to port around the map, stun spiders and assist in battle. The character is playful and fun, breaking the fourth wall at certain points with emotion animations whilst showcasing the Phantom bottle beautifully by capturing light and reflections and moving in a dynamic, responsive, and realistic way. Players can explore the game’s vast maps, battling cosmic spiders with their futuristic partner on hand to help them take on enemies with a powerful spray attack.
“Phantom is the perfect partner for this campaign,” said Shane Bierwith, EVP of Global Marketing at Maximum Games added. “The fragrance and robot perfectly compliment the out-of-this-world action in Curved Space. New and existing fans can expect a lot of fresh twists and turns within the free DLC.”
Phantom was launched earlier this year, and contains notes of lemon, lavender, patchouli, vetiver, wood and vanilla.
Curved Space is available for PC, Xbox and Playstation, and the Phantom character is available as a free download from the game's start menu.
