Chanel has announced that Marion Cotillard will be the face of the new advertising campaign for its iconic No.5 fragrance. This marks a first for the French actress who has not fronted a fragrance campaign to date. The company have also launched hair oil and perfumed pencils in their Chance line.
On the new No.5 face, The brand say "She has been faithful to the Chanel House since the beginning of her career, walking the red carpet in Chanel for the Jean-Pierre Jeunet film A Very Long Engagement in 2004 and Olivier Dahan's La Vie en rose in 2008...Authentic, committed and generous, Marion Cotillard takes her unique perspective from film to film, creating an exceptional destiny as a free woman."
The new campaign will be unveiled later this year.
Earlier this year Chanel introduced two new limited edition, travel-friendly ways to wear their fragrance Chance. Chance Perfume Pencils and Chance Eau Tendre Hair Oil hit shelves on January 10th 2020.
Including three flanker fragrances alongside the original, the pencils are available in Chance, Chance Eau Fraiche, Chance Eau Tendre and Chance Eau Vive. The dispensers feature a retractable tip to apply directly to the skin.
The floral-fruity fragrance of Chance Eau Tendre is also now available as a hair oil. The brand describes this latest offer as a "new way to fragrance...enriched with jojoba oil [which] leaves the hair soft, shiny and light." The oil is designed to be applied directly to hair.
Chance Perfume Pencils are available in 1.2g and retail at £65.00 whilst Chance Eau Tendre Hair Oil is available in 35ml and retails at £55.00.