Avril Lavigne launches Wild Rose

Canadian singer, Avril Lavigne has launched her latest fragrance, Wild Rose. The fragrance is described as "a luminous fusion of sun-kissed yellow fruits, dewy florals and sweet woody notes that embody a vibrant and feminine spirit"

The fragrance, developed by P&G Prestige, contains notes of mandarin, grapefruit and red plum in the top; frangipani, blue orchid and orange blossom in the heart; and a base of sandalwood and a crème brulee accord.
Shot by Naomi Kaltman, the print campaign "reveals an alluring and sophisticated Avril" (right) and features the tagline “Dare to Discover More.”
The Wild Rose TV campaign was created in Los Angeles, California and was directed and filmed by Dave Meyers. (below)
The fragrance is available as 30ml and 50ml Eau de Parfum. Wild Rose is available now at The Fragrance Shop (UK), Kohls (US) and Douglas (Germany) amongst others.
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Grant is the founder and owner of Basenotes and lives by the sea.

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