Acqua di Parma teams with Samuel Cross to launch limited edition bottle

Acqua di Parma have invited designer, Dr Samuel Ross of SR_A to create reimaginings of its signature fragrance bottle.

Colonia Limited Edition, designed by Samuel Ross celebrates the timelessness of its signature scent. Ross’ interpretation of Colonia is an ode to the past, funnelled through his contemporary lens to create a vision of the future.

Exuberant and industrialist, multi-disciplinary artist and designer Samuel Ross looked to the architecture and attitudes of London and Milan as the foundation point for inspiration. Informed by the structures of Renzo Piano and Richard Rogers, Ross imagined the sun — an eternal source of inspiration for Acqua di Parma — glazing across a European cityscape. The vantage points of light informed the vision.

London’s urban brutalism is represented in a hyper-flat, uber-pigmented yellow that absorbs the light: a reimagining of Acqua di Parma’s signature colour, which formed the starting point for this collaboration. It is a jolt to the senses: this optimistic hue synonymous with Acqua di Parma is imprinted with SR_A’s visual handwriting. Sun_Rise_Yellow will be juxtaposed with primary shades of Grass_Blade_Green and Ultra_Orange, an industrial nod to Samuel Ross’ own practice. This evolution of palette forms a new design language that pays homage to the heritage of Italian and British modernism.

The iconic Art Deco bottle remains: the juice itself, consistent as an Italian golden citrus- blend since its first unveiling in 1916, is a timeless masterpiece, and the bottle a scaffold for display. Aligned with the architectural ethos, varying vantage points and perspectives
are explored, like a looking glass — the bottle is a window, a synergetic metaphor for this collaborative sharing of ideas. This is further demonstrated through the stripping of the label, with lithographed lettering: in peeling back the layers, a new-found focus emerges. It’s a distillation of the Maison’s codes in its purest form.

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NEW Acqua di Parma x Samuel Ross Collaboration_SirenRed(2).jpg
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Prismic points of interest are discovered as light refracts off its angles: Colonia Limited Edition designed by Samuel Ross is a tangible sculpture created with a digital-first audience in mind. Hold the bottle up to the light and watch it transform. The object becomes interactive, creating thoughtful images to cherish throughout the day as one might recall a moment of sunlight — think midday sunlight refracting off The Centre Pompidou, or The Shard. Such beauty is in the eye of each beholder.

A connective bridge between two cities, and two distinct Maisons, Acqua di Parma Colonia Limited Edition, designed by Samuel Ross, is an ode to cross-border creativity and community: this is reflected in this co-branded design. It will be unveiled in a series of international retail spaces designed in tandem by SR_A and Acqua di Parma. From unpolished aluminium shelving to powder-coated pigment fixtures, materiality pays homage to industrial design, while effective use of colour amps up the voltage to inject a youthful vibrancy and intensity into the traditional retail model. Each space is an IRL shopping experience for the online age.

Crafted in Italy, Acqua di Parma Colonia Limited Edition, designed by Samuel Ross will be released globally on March 15.

300 numbered, special-edition collectors bottles, spanning the three colours in ascending order, will be released on March 1. Each will come with an exclusive art publication featuring behind-the-scenes stories and visuals. More information can be found on the Acqua di Parma website
About the author
Grant is the founder and owner of Basenotes and lives by the sea.

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These bottles and packaging are IMO much more attractive and striking for the house than the bland original bottles.
As a long-time devotee of AdP, I'm sorry to say I don't like this at all. Far too radical a departure from the traditional but timeless style that used to be their forte, and in my opinion just the latest in a series of missteps from the house over recent years.
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